Multiple waves of expert and stakeholder interviews shone a spotlight for our research and highlighted important perspectives both inside and outside of AARP.

We looked at the entire field of programming to build the geography around AARP and find where it lies.

Our team led provocative and interactive meetings to better digest our findings with the AARP team.

Fully realized proposals were created for the team to share internally and led to more executive eyes on the project.

Due to the success of the full fledged programming project, we look forward to upcoming work to further develop AARP’s offer.